WHAT IS MYGUTNESS!
FRIENDLY BACTERIA
MyGutness is sparkling fermented lemonade that offers over a billion probiotics per each bottle*. Consuming probiotics will help to stimulate microflora, support healthy gut functions and increase digestive health, and gastrointestinal tract which supports digestion. *at time of bottling
UNFORGETTABLE DRINKING EXPERIENCE
MyGutness probiotic lemonades are light and refreshing drinks with exceptional taste. Fermented and handcrafted over a period of several days with our proprietary MyGutness probiotic culture, MyGutness offers unforgettable healthy drinking experience.
DRINK OF THE FUTURE
Digestive elixir served in a tasty and friendly way. Most drinks on the market are made within an hour – We believe in GUT instinct – REAL DRINKS FOR REAL PEOPLE.
PRODUCTION PROCESS
CURRENT UNIQUE OPPORTUNITY WITHIN HEALTHY FOOD & BEVERAGE MARKET
CONSUMER BEHAVIOUR
- Half (49%) of global r espondents believe that they are overweight, and half (50%)are trying to lose weight.
- Consumers are looking for fresh, naturaland minimally processed foods.
- The beneficial ingredients that help to fight diseases and promote health are very important today.
LIFESTYLE
- Gyms / health-clubs incr easing in popularity
- People eating out more
- Interest in naturalness sustainability
- Organic food movement gaining momentum
- People willing to pay f or quality
CONSUMER DEMOGRAPHICS
- Strong / rapidly increasing “middle class”
- Rising number working women
- Grocery spend per capita increasing
- Increasing urbanization /density in key cities
PURCHASING BEHAVIOUR
- Emergence of premium sections sales in supermarkets
- Emergence of impulse sales areas in supermarkets
- Supermarkets offering tiered quality ranges
MODERN DESIGN
HANDCRAFTED PRODUCTION
REFRESHING TASTE
HEALTH CLAIM PROBIOTICS
AMBIENT DISTRIBUTION
AGGRESSIVE PRICING STRATEGY
NO PASTEURIZED 
NO PRESERVATIES
NO SWEETENERS
NO ARTIFICIAL COLORS AND FLAVORS
FLAVOURS INTRODUCTION
ORIGINAL
Purified water, organic cane sugar, organic apple juice, organic white grape juice, carbon dioxide, natural bergamot flavour, lactic acid (fermented), bacillus coagulans MTCC 5856
ATLANTIC RASPBERRY
Purified water, organic cane sugar, organic apple juice, organic white grape juice, carbon dioxide, natural raspberry flavour, lactic acid (fermented), bacillus coagulans MTCC 5856
GINGER LEMON
Purified water, organic cane sugar, organic apple juice, organic white grape juice, carbon dioxide, natural ginger flavour, natural lemon flavour, lactic acid (fermented), bacillus coagulans MTCC 5856
REAL COLA
Purified water, organic cane sugar, organic apple juice, organic white grape juice, carbon dioxide, natural cola flavour, lactic acid (fermented), bacillus coagulans MTCC 5856
